Subscribe to my email list for all the latest podcast resources, marketing strategies and exclusive tips!!
Reader, As a forward-thinking individual invested in maximizing the potential of your podcast, you understand the value of strategic partnerships. Podcasting has become a dynamic avenue for sharing ideas and stories, and securing sponsors can significantly elevate your venture. That's why I wanted to send you this email to guide you through the process of attracting podcast sponsors and helping you turn your passion into profit. Determining the Right Time and Approach One burning question among podcasters is when to approach sponsors. While there's no magic download number, consistency in downloads per episode coupled with audience engagement and niche relevance is key. Quality often outweighs quantity, making a dedicated, engaged audience more attractive to sponsors. Still in the planning stage of starting your podcast? Consider reaching out to local businesses to sponsor your initial episodes! Effective Strategies for Finding Sponsors Securing podcast sponsors requires proactive efforts and strategic networking. Here are four avenues to explore:
Understanding Sponsorship Models Explore various ad models such as pre-roll, mid-roll, post-roll ads, and dynamic ad insertion to determine what suits your podcast best. Best Practices for Successful Sponsorships Keep these practices in mind:
Securing podcast sponsors is a pivotal step in monetizing your content. By using these strategies, choosing the right sponsorship models, and adhering to best practices, you can establish mutually beneficial relationships that enhance your podcasting journey. Ready to take your podcast to the next level? Let's explore the possibilities together. Reply to this email or get on my calendar to take the next step! Best regards, Julie Deem |
Julie Deem
Subscribe to my email list for all the latest podcast resources, marketing strategies and exclusive tips!!
Reader!!! I am so excited to share with you the launch of my brand new podcast, "Not Your Mom's Podcast". The first episode launches tomorrow and I cannot wait to hear what you think. This podcast has been created with you in mind. You can expect to hear all of the latest marketing and sales trends designed for you to leverage with your podcast. Episodes are released every Friday. I want to hear from you. What is an area you are struggling with when it comes to your podcast? You can follow,...
TGIF Reader!!! Hard to believe it is May already. Summer break begins at the end of this month here in Indiana and it seems like it came here fast. I spoke at Podfest's A.I. & Creator Tools summit last week and we had a lot of fun! Next week I will be speaking to a group of female business owners on better Chat GPT prompts for increasing productivity. When I was putting the presentation together I thought I should just go ahead and send you all the prompts that I will be sharing with them. I...
Hey Reader, Hard to believe we're a quarter of the way through the year. Have you been waiting until you have more time before you start a podcast?? Did you know that one of the most significant advantages of podcasting is its potential for repurposing content across various channels. One single podcast episode can serve as a rich source of material that can be repackaged into blog posts, social media snippets, videos, or even e-books. For time-strapped thought leaders, this means maximizing...